It’s no secret that there has been a lot of unrest in the world lately.

The pandemic has created a lot of chaos and uncertainty, and we’re slowly (and quickly!) trying to adapt to our “new normal”.

It’s a big ask for all of us. But there is no choice. We must adapt.

At the same time, the world has responded with outrage to the George Floyd incident which has struck a huge chord globally. The protests are giving voice to so many issues that stem from racism.

I have to admit that I’ve been a little hesitant and struggling about want to say to my community in this regard. Saying nothing does nothing. It’s an important topic.

However, I also don’t want to add any “fuel to the fire” in regards to getting involved with personal opinions.

Instead, I want to remind you of something that has become very important and widely recognized since social distancing began.

In times of stress. In times of uncertainty. And in times of global unrest.

We have something that can help anchor us.

I’m talking about our connection with others.

Staying connected while we’re apart is truly a blessing.

You don’t have to do anything major.

Small things can go a long way to helping others feel they’re not alone.

Doing this is a CRITICAL part of nurturing relationships, which is what Trusted Advisors, coaches and consultants and excellent sales people do brilliantly.

Whether that’s reaching out to old contacts, current clients or new prospects, I encourage you to do something simple yet heartfelt.

I have a great example of this.

A dear former client, who is now my social media strategist, sent me a lovely card by snail mail. This was particularly cool as she lives in Phoenix, AZ. It was a lovely, heartfelt thank you for my business and complimentary to me and the thought leadership work we are creating together. It really made me feel solid that I’d made the right decision choosing her as my social media partner and feel good about the thoughts and ideas I share with my clients. I can’t tell you how much that meant to me. It was a small gesture, but it spoke volumes and helped buoy me up during these stressful times. 

Eva’s gesture helped increase her value, and further solidify our working relationship.

Here are some thoughts on what you can do to reach out and simply help your prospects and clients to feel supported: 

• Send an email, text or LinkedIn message to check in 
• Send a letter or card in the mail 
• Send a small gift or token like flowers
• Pick up the phone and tell someone you’re thinking of them

Little acts of kindness are so important and meaningful in these challenging times. It means so much to know others are thinking of us and care and support us.

So I encourage you to do something simple this week to make someone else feel good in a way that is authentic. Taking the time to connect is important to every business relationship. Now more than ever.

#we'reinthistogether