Targeting, Securing Meetings and Closing Deals with Corporate Decision-Makers in Small, Mid-Market and Enterprise Clients in the New Business as (Un)usual
The key is being nimble and sensitive to what corporations need NOW and in the coming months. And that means pivoting services/product offerings, even your entire Value Proposition, and building relationships with corporate decision makers in a whole new way.
A key insight: Senior corporate leaders no longer have the opportunity to travel and join in-person "think tanks", get out to events and conferences where they "rub shoulders" with colleagues and potential partners who provide valuable networking, and topical discussions that help generate new ideas and innovation. As a result, corporations have become insular. There is tremendous opportunity for you to be their eyes and ears.
As entrenched Corporate Insiders, we have our fingers on the pulse of what corporate decision-makers need in 'real time'. We bring two perspectives around current realities in corporate: what corporate buyers want and need, and the opportunities of the GIG economy and transformation of the marketplace due to COVID-19.
Land corporate contracts now with a clearly refined value proposition, re-engineer your entire sales process and prospecting pipeline, differentiate as a nimble and steadfast Trusted Advisor in the transformed and disrupted corporate marketplace and land a new qualified portfolio of corporate engagements.
Meet every month for strategic master classes, supplemental classes with guest experts, once-weekly office hours and more.
You'll be supported through a strategically-focussed program that gives you the tools, processes and confidence you need to successfully pivot your business and land corporate contracts.
To navigate each of the 7 steps to getting in the ‘virtual corporate buyer door’ and navigating each step of your new sales process as a Trusted Advisor in the New Corporate World of Work.
With World-Class Subject Matter Experts to support you to embody what is needed to deliver and to be in the Top 10% tier of consultants specifically addressed to virtual engagements, solving ‘real-time’ corporate needs and having global impact.
To address challenges, questions and support implementation of Master Classes & Supplemental Classes in 'real time'.
Where you get to build your business with fellow participants and facilitate REFERRALS and CONNECTIONS. Includes breakout session where you have 5 minutes to share ‘real time’ challenges and get peer coaching support for whatever is top of mind to support your business now.
Mike is the founding partner of Best Practice Learning Solutions Inc. Mike is the "consultant's consultant". He has been in the business of strategy, training, coaching, consulting, instructional design and program facilitation for over 42 years. During his career, Mike worked in 21 countries for over 250 corporate and individual clients. In 2011, Mike partnered with Charlie Green and his organization Trusted Advisor Associates Inc. Over the years, Mike won several awards, including his work with United Way of Greater Toronto, FedEx (US and Europe), and others.
Sabita Singh is the President of Trivetta Consulting Inc. Prior to forming her company in 2018, she led digital functions for companies including KPMG Canada, AstraZeneca Canada, and Sun Life Financial.
After recognizing the power of LinkedIn at KPMG, Sabita has specialized in becoming a LinkedIn coach. Sabita writes all-star profiles for her clients to improve their visibility on LinkedIn. In a time where it is challenging to build relationships face-to-face, she shows entrepreneurs how to build a strong digital presence as a LinkedIn thought leader to attract new business.
Daniel is founder of Resolut Consulting. After a successful 29-year career mostly as an executive in global Fortune 500 and S&P 100 companies on three continents, including as EVP at Mastercard, Daniel founded Resolut, a global leadership development firm.
Resolut uniquely combines real-world global leadership experience and rigorous empirical research, delivered by Daniel and his diverse team of expert consultants located around the world.
Daniel holds an MBA in Strategy from Queen’s University, Canada. He is also a Fellow of the Chartered Professional Accountants (Canada), and a Certified Public Accountant (US).
Teresa Kruze, founder of Impakt Productions Inc., is a long-time broadcaster, TV producer, best-selling author and media strategist.
In addition to working with corporate leaders, companies and charities to get them on TV and radio talk shows, newscasts and in print, Kruze also provides on-camera coaching and key messaging services. She provides executives and entrepreneurs with insider performance tips for a polished and professional on-camera look. Teresa has worked with media entitites such as TSN, CTV/CP24, CityTV, CBC, YesTV, 680News, Metro News, and Chatelaine Magazine.
We’ve had the pleasure of supporting more than 2500 executives, consultants and small business owners. Below are testimonials about our work.
“I felt more empowered and ready to grow my business. I got clear on where I wanted to take my business to define the scope and the scale of my service offerings as well as effective tactics on how to get the message out to the right people. I have never really felt comfortable selling, but Kim and Chris gave me a strategic approach to connecting with the corporate decision makers that will contract for my services. They took the intuitive and made it a firm process that I could use with a customized approach that still feels like me."
“Kim and Chris had a different approach to other consultants and took the time to fully understand our products and expectations before making any commitments. Spenergy Certified Solutions engaged Freedom Street to strengthen our Unique Value Proposition and go-to-market messaging and outreach as we launched the new release of our SMART UV 3.0 Infectious Disease Control technology nationally. Kim and Chris and their fabulous team exceeded our expectations!”
“Now I have the tools and system in place as well as an effective communication and follow-up strategy for dealing with corporate prospects. My big breakthrough came when I realized through the Powerful Offer exercise that I could offer much more than I had originally planned. You have a unique offering of value to many entrepreneurs, and I highly recommend your program!”
“Kim and Chris helped me to develop a new strategic approach for customers during the pandemic. I wanted to be sensitive to decision makers. They helped me fine-tune my value proposition, develop messaging, restrategize and define my target audience. Kim and Chris helped me leverage my Employee Pulse Survey tool in ways I had never thought of to ensure that I was able to have opportunities with corporate decision makers and demonstrate what I could do for them. I immediately started to land contracts, and my business has grown exponentially."
“Working with Kim and Chris has not only helped me develop the focus, structure and processes I needed to skyrocket my business, but I now have the confidence to approach prospective clients and book real business. Their interactive strategy laser focuses on the market and products you are using to produce a strategy that creates a powerful communication and presentation approach that can be applied over and over to produce outstanding results. They also helped define my value proposition and streamline services I offer while clearly defining my ideal customer.”
“This course is worth every penny! I wasn't sure how to approach corporate prospects, but Kim and Chris gave me the confidence to lead meetings, write emails in a strategic way, and think big! I loved the hot seat coaching and the live feedback from Kim and Chris. They are so upbeat and positive, plus they provide REALLY great insights. I also liked being able to help others in our group, the collaboration and team feedback was priceless.”