The other day, when talking to a new small business owner client of mine, I asked her what method she used to prospect. She reported that she’d tapped out her network so had been mostly been sending out cold emails to people she didn’t know and she also did a lot of cold calling.
As soon as I heard that, I stopped her in her tracks.
If you’re still doing this, I’ll ask you to stop right now, too!
Cold calling/emailing no longer works.
Well, it puts people off because they already know you’re trying to […]