How to become a trusted advisor for corporate clients

business womanConsultants, coaches and small business owners often make the mistake of thinking they have to “sell” their services in a big way in order to land big corporate contracts.

However, when you approach your market – and your business – believing that you’re a Trusted Advisor, your prospects will clearly understand the value you bring.

You see, prospects are looking for value above price.

So when they have a need, if you’ve positioned yourself appropriately, then the sale will happen naturally at the right time.

It’s not about clever salesy techniques, but about BEING RELEVANT.

And […]

How speaking can gain you valuable clients and connections faster

microphoneHands-down, by far, speaking has been proven to be the #1 way to gain new clients, valuable connections and referrals.

It’s all about visibility. On a big scale.

Look at it this way.

Compared to trying to get prospects to visit your website, doing one-on-one consultations, cold calling, etc., you can have a captive audience come together in one venue on the same day.

And that means you have a hot, pre-qualified group ready and eager to hear what you have to say. Plus they’re already primed to check out your topic and area of expertise […]

10 top success tips for corporate consultants

It’s no secJune 2017 Trailblazer Forum group photoret that the workforce and the way work is done is changing. For the past few months, I’ve been focused on writing blogs about how consultants and other service-based entrepreneurs can create a niche for themselves in the evolving digital age. And more specifically, how can they capitalize on the $5 Billion dollars Canadian corporations spend on an annual basis on consultants and 3rd party service providers.

But it’s not enough just to hang out a shingle and tell the world you’re open for business. You have […]

Tech and workforce changes open new opportunities for consultants

The corporations of today are being forced to adopt new technologies, to work with extended workforces, and to move fast to keep ahead of their competition. Essentially, the business landscape is being disrupted like never before, opening up a world of opportunity for consultants, which continues to evolve with each sweeping change.

But consultants need to understand what problems corporations want solved, and how to effectively gauge the opportunities (or create them) in order to strategically grow their businesses while supporting their clients.

I sat down recently with Scott Bunker who has deep experience as a consultant and with the consulting landscape […]

The top 3 mistakes and opportunities for corporate consultants

In my last couple of blog posts, I’ve been exploring the future of work and future of procurement (how big businesses source and negotiate contracts with 3rd party suppliers and consultants) and the opportunities for consultants to obtain lucrative contracts in the future global economy.

Carrying on with the subject of sourcing and procurement, I recently had the pleasure of interviewing Ed Johnston, former VP of Sourcing and Sustainability at Canadian Tire Corp.

ed johnsonAbout Ed: Ed is a Retail Merchandising and International Responsible Sourcing Consultant, sought out for his […]