Consultants, coaches and small business owners often make the mistake of thinking they have to “sell” their services in a big way in order to land big corporate contracts.
However, when you approach your market – and your business – believing that you’re a Trusted Advisor, your prospects will clearly understand the value you bring.
You see, prospects are looking for value above price.
So when they have a need, if you’ve positioned yourself appropriately, then the sale will happen naturally at the right time.
It’s not about clever salesy techniques, but about BEING RELEVANT.